Customer Experience and Digital Strategy for

Integrating technical understanding, communication, and data-driven marketing for business solutions.

Solution-Oriented

Handled 50+ customer interactions daily, focusing on efficient service, resolving technical issues, and improving customer satisfaction.

Data-Driven Digital Strategy

Expert in data-driven digital strategies, including Google Ads and Meta Ads campaigns, with strong focus on performance analysis and measurable business growth.

Communicative and Collaborative

Effective communicator with a collaborative mindset, experienced in cross-functional teamwork to drive results.

Professional Services That Drive

Helping brands grow through exceptional customer experience, strategic digital marketing, and high-converting digital assets.

Customer Experience Optimization

I help businesses improve their customer service operations by identifying pain points, optimizing response workflows, and enhancing support quality. With over six years of experience in the contact center industry, I can improve KPIs such as average handling time, resolution rate, and customer satisfaction.
What I Offer:

  • Customer support strategy consultation
  • CRM system optimization and documentation flow
  • Team training on service excellence and active listening

Performance-Based Digital Marketing

I plan and execute data-driven digital campaigns that generate measurable business results. By combining SEO, Google Ads, and Meta Ads expertise, I ensure campaigns are both cost-efficient and conversion-focused.
What I Offer:

  • Google & Meta Ads campaign setup and management
  • SEO strategy (on-page, technical, keyword targeting)
  • Funnel optimization for lead generation

Landing Page & Conversion Funnel Development

I design and build persuasive landing pages that convert visitors into leads or customers. With a strong sense of user experience and marketing psychology, I integrate tools like WhatsApp funnels and analytics tracking to improve engagement.
What I Offer:

  • Landing page design using WordPress or builders
  • Copywriting focused on conversion
  • Integration with CRM tools and contact channels

my story

With over six years of hands-on experience in customer service and a growing skillset in digital strategy, I thrive at the intersection of technology, communication, and business growth. My journey began with a strong foundation in Informatics Engineering, where I developed a deep understanding of networks and systems.  I built a reputation for delivering fast, effective solutions and maintaining a strong customer-first approach. My consistent performance, problem-solving abilities, and mentorship have made me a trusted team member in high-pressure environments. Driven by curiosity and a desire to grow, I expanded into the world of digital marketing—earning certifications in SEO, Google Ads, and performance marketing. I’ve led real campaigns that increased lead generation and user engagement by applying data-driven strategies and creative execution. For me, delivering great customer experiences is not just a job—it’s a commitment. I am a strategic thinker, a digital enthusiast, and a customer advocate ready to make a meaningful impact in every project I take on.

Portofolio

A collection of selected projects in digital marketing and conversion-focused design—demonstrating my ability to deliver strategic, measurable results across various platforms.

Workify HRIS

In today’s fast-evolving digital landscape, businesses demand more than just visibility—they need performance. During my time at Hacktiv8’s Performance Marketing Program, I had the opportunity to lead a digital marketing project for Workify HRIS, a modern human resource information system designed to simplify HR management for growing businesses.

The Result

The campaign successfully achieved a 35% increase in lead generation, surpassing initial expectations. Key outcomes included:

  • Improved cost-per-lead through refined ad targeting
  • Higher user engagement on the landing page due to clear messaging and persuasive calls-to-action
  • Better campaign insights through performance tracking with Google Analytics and Meta Business Suite

Landing page creation

Created a web page designed for a specific purpose, usually to direct visitors to take an action such as filling out a form, signing up for a service, purchasing a product, or downloading something. Different from homepages which are usually more general, landing pages focus on one campaign or promotion, and have specific elements to increase conversions.
https://workify.fun/

Ready to Contribute Through Experience and a Digital Approach

Combining a strong foundation in customer service with digital marketing expertise to enhance customer experience and support business growth through relevant and data-driven strategies.

Customer-Focused. Digitally-Driven.

From customer experience to digital impact—over 6 years of driving value.

Solutions for Customers & Businesses

Turning Insight into Impact — Real Solutions for Customers and Business Growth.

Customer Experience & Growth Strategy

Leveraging communication, data, and technology to boost customer satisfaction and drive business performance.

Integrating Customer Service with Digital Marketing

Frontliner turned digital strategist — focused on measurable business growth.

Get in Touch

Open to contributing — explore potential collaboration opportunities.

Let’s connect and explore how we can work together to achieve your team’s goals.

© 2025 Rizki MF, All Right Reserved

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